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National Library of Wales
Denis Balsom (Welsh Opinion Polls) Papers

Reference code(s): GB 0210 BALSOM

Held at: National Library of Wales

Title: Denis Balsom (Welsh Opinion Polls) Papers

Short Title: Denis Balsom (Welsh Opinion Polls) Papers

Creation date(s): 1979-2004

Level of description: Fonds.

Extent: 4 boxes (0.116 cubic metres)

Name of creator(s): Denis Balsom


Administrative/Biographical history: Dr Denis Balsom is regarded as an authority on social and political survey research. He is the Chairman and Company Secretary of FBA, a PR, corporate affairs and branding and design company based in Aberystwyth. He also created and continues to edit The Wales Yearbook, a guide to public affairs in Wales, published by Francis Balsom Associates (FBA).-- Dr Denis Balsom was formerly a lecturer in the Department of International Politics at the University of Wales, Aberystwyth, taking particular interest in Welsh politics. He was also made an Honorary Research Fellow at The Welsh Governance Centre at Cardiff University. He is a frequent commentator on Welsh affairs and has been a programme consultant to ITV Wales for many years. In addition, Dr Balsom holds voluntary positions as Trustee of the Gwendoline and Margaret Davies Charitable Trust, Director of the Gregynog Press and Director of the Institute of Welsh Affairs.


Scope and content/abstract: Papers of Denis Balsom, 1979-2004, comprising opinion polls and surveys relating to Welsh politics, culture and society. The collection includes pre-election opinion polls, 1979-2004, concerning voting intentions across Wales and public opinion of devolution; constituency polls, 1987-2003, carried out to assess voting intentions on a regional level; surveys on the Welsh language and culture, 1979-1995; surveys relating to social issues in Wales, 1989-1995; and television image surveys, 1979-1996.


Language/scripts of material: English, some Welsh.

System of arrangement: Arranged at NLW into five series: pre-election opinion polls; constituency polls; surveys on the Welsh language and culture; surveys on social issues; and television image surveys.

Conditions governing access: Readers consulting modern papers in the National Library of Wales are required to abide by the conditions noted on the 'Modern papers - data protection' form issued with their Readers' Tickets.

Conditions governing reproduction: Usual copyright laws apply.

Finding aids: Catalogue available online.


Appraisal, destruction and scheduling information: All records donated to the Library have been retained.

Accruals: Accruals are possible.

Archival history:

Immediate source of acquisition: Donated by Dr Denis Balsom, Aberystwyth, April 2008.



Note: Title based on contents.

Archivist's note: Compiled by Rhian Lyn James. The following sources were used in the compilation of this description: company history pages on the FBA website (, viewed September 2009.

Rules or conventions: Description follows NLW guidelines based on ISAD(G) 2nd ed.; AACR2; and LCSH.

Date(s) of descriptions: September 2009.

Devolution | Wales | Public opinion.
Election forecasting | Wales
Great Britain. | Parliament | Elections
Public opinion polls | Wales
Social surveys | Wales
Television | Wales | Public opinion
Wales | Politics and government | 20th century
Welsh language | Public opinion

Personal names
Balsom , Denis

Corporate names
Beaufort Research
NOP Social and Political


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